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MORE TICKET SALES FOR LESS MARKETING BUDGET.

NYBA Media operates as a specialized performance marketing agency with a sharp focus on the live events industry. The company tackles the persistent issue of unsold tickets for events ranging from concerts and festivals to theater shows and sporting events. NYBA Media's core business revolves around leveraging proprietary AI technology combined with performance-based digital marketing strategies to optimize ticket sales for event organizers. The firm's approach is to precisely target potential customers at the moment they are most likely to purchase a ticket, thereby aiming to increase sales while simultaneously reducing marketing expenditures. Their revenue model is service-based, where they manage marketing campaigns for clients, as evidenced by their work with high-profile names. The company was founded in January 2021 by Tobias Tiedemann and Julius Göllner. Tobias Tiedemann, serving as CEO, brings a background from the music and live entertainment sector, having previously worked at Sony Music Entertainment and Live Nation Entertainment. Julius Göllner, the CMO, has a history in performance marketing, including a role as Head of Performance Marketing at a digital agency. This combination of industry-specific knowledge and digital marketing expertise forms the foundation of NYBA's strategic direction. The firm positions itself as a solution for event promoters who struggle to measure the return on investment from traditional marketing channels like billboards, print, and radio. NYBA Media's service offering is centered on data-driven campaign management. They have successfully executed campaigns for prominent clients such as Adele, Coldplay, Lollapalooza, Rolling Loud, Mamma Mia, Cirque du Soleil, WWE, and Formula E. A notable achievement was the management of a TikTok campaign for the Blue Man Group in 2023, which reportedly generated a return on investment of 130x. To date, the company claims to have facilitated the sale of over 75 million tickets across Europe, highlighting its significant traction within the live events market. By providing clients with clear, measurable results, NYBA Media directly addresses the challenge of marketing attribution in the events space. Keywords: performance marketing, live events, ticket sales, event marketing, digital advertising, AI marketing, entertainment industry, concert promotion, festival marketing, sports events — this profile has been compiled from public sources. The founders haven't yet claimed it.