about

Our no code AI provides insights into customer behavior for businesses to properly engage their clients, and increase sales.

Founded in 2015 by Timothy Kotin and Abdigani Diriye, Superfluid Labs is a data analytics and AI company targeting emerging markets, with registered offices in Kenya, Ghana, and Germany. The firm was established to help businesses leverage their data for growth and profitability. Co-founder Timothy Kotin's personal history has deeply influenced the company's mission. As a refugee from ethnic conflict in Ghana during his childhood, he was inspired by his parents' community-focused work to pursue social development through technology. This drive led him to study electrical engineering and computer science at Harvard University, followed by an MPhil in Engineering for Sustainable Development at the University of Cambridge as a Gates Cambridge Scholar. His professional background includes roles as a Research Scientist at IBM Research in Nairobi and a consultant with Dalberg Global Development Advisors in New York. Superfluid Labs operates on a business-to-business model, serving enterprises in sectors such as financial services, clean energy, agriculture, and retail. The company's core offering is a no-code AI platform that analyzes vast amounts of customer data—including financial, transactional, and loan data—to deliver actionable insights. This platform provides services like business intelligence, credit risk scoring, customer segmentation, and churn risk analysis. By processing this data, the platform helps clients predict business events, understand customer behavior, reduce financial losses, and identify opportunities for up-selling and cross-selling. Revenue is generated through a tiered subscription model, with additional fees for services like data cleaning, custom reports, and API integrations. The company's platform is designed for businesses without in-house data science teams, offering an accessible way to implement AI and machine learning. It provides tools for a complete data analytics pipeline, from data aggregation and cleaning to automated machine learning model deployment. Since its inception, Superfluid Labs has secured multiple rounds of seed funding from investors including GreenTec Capital Partners, ShEquity, and C5 Accelerate. The firm has gained recognition in the African tech ecosystem, winning the ENGIE Challenge at the Africa Tech Summit in 2020. Keywords: data analytics, artificial intelligence, no-code AI, business intelligence, financial technology, customer insights, credit risk scoring, machine learning, churn analysis, predictive analytics, emerging markets, African tech, B2B SaaS, customer segmentation, data-driven marketing, retail analytics, financial services AI, sustainable development, clean energy analytics, agricultural technology