about

Data-driven, deal-winning platform for sponsorship analytics.

Shikenso GmbH, operating as Shikenso Analytics, is a German technology firm providing AI-driven sponsorship analytics for the sports, esports, and entertainment industries. The company was established in 2017 in Frankfurt am Main by a team of five co-founders: Arwin Fallah Shirazi (Co-CEO), Tarik Amhamdi (Co-CEO), Tolga Uslu, Wahed Hemati, and Armin Herrenschneider. The venture began as a side project, initially developing an event calendar for esports organizers. The founders faced significant challenges, nearly abandoning the project before pivoting to focus on sponsorship analytics, a move that steered the company toward substantial growth. This evolution from a startup to a strategic intelligence partner culminated in a significant rebranding to reflect its expanded vision and market position. The company's business model is centered on a Software-as-a-Service (SaaS) platform that empowers rights holders, teams, clubs, agencies, and brands to quantify the value of their sponsorship activities. By analyzing visual, audible, and textual brand mentions across a multitude of channels—including broadcasts, OTT platforms, live streams, and social media—Shikenso provides a monetary valuation of sponsorship exposure, enabling clients to measure their return on investment (ROI). The pricing structure is flexible, with monthly plans starting from $1,240, tailored to the scope and scale of tracking required by the client. This data-driven approach is designed to replace intuition with concrete metrics, facilitating more strategic decision-making in partnership management and negotiation. Shikenso's platform offers a comprehensive suite of features to deliver granular sponsorship intelligence. Its core technology leverages artificial intelligence for asset recognition, including logo detection with 99% accuracy, on-screen time measurement, and optical character recognition. Beyond visual tracking, the system performs advanced audio analysis to detect brand keywords in over 200 languages and text sentiment analysis to gauge audience perception. The platform integrates audience analytics, providing detailed demographic data such as age, gender, location, and income to create a clearer picture of the audience reached. This holistic data is aggregated into a unified dashboard where clients can view harmonized metrics, map their sponsorship inventory, and receive real-time performance insights. Shikenso serves a diverse and growing client base that includes prominent esports organizations like Team Liquid, Alliance, and Fnatic, sports entities such as the DFL (German Football League) and Club Brugge, and major brands like Red Bull, Pringles, and Vodafone. Keywords: sponsorship analytics, esports data, sports marketing ROI, AI-powered analytics, brand valuation, media value, sponsorship measurement, live stream analytics, social media monitoring, broadcast tracking, audience analysis, partnership intelligence, logo recognition, sentiment analysis, entertainment analytics, sponsorship performance, digital media valuation, sports technology, esports partnerships, gaming analytics